Event Managers
Employee training and having a fresh new positive
perspective is essential to your workforce's success. If you start to
think you should cut the budget on getting a speaker, remind yourself
nothing will boost your sales higher than a properly trained workforce
and the positive attitude you will get from investing in your employees.
To you, it could be just one extra sale to cover the cost of training.
Saving one customer can easily justify the cost of customer service training.
There are many to choose from, but we're here to help you locate the proper
trainer, speaker, or workshop leader.
1. Determine your training and event goals.
Good trainers don't just deliver the words well, they are interested in
helping you figure out what you want to accomplish and helping you focus.
The trainer will gain insight into your organization and the audience
to cater to the outcome you need. The speaker or trainer you choose is
most likely an expert in their field, so take the benefit of their exposure,
and consider them an excellent resource for valuable information.
2. Book your speaker far in advance.
Your company probably picked the date far in advance, so why shouldn't
you book a great speaker as far in advance as possible? It makes sense
that the better the speaker, the more sought after he or she is, and the
harder it is to get them to commit to your schedule later in the planning
process. Also, speakers can charge a higher fee when booked at the last
minute. They will be more willing to negotiate a better price for you
if you can guarantee a date well in advance.
3. Figure out the right location. It's
best to go off-site rather than try to save money and have it inside your
company office. Your audience needs to get into a mindset that is without
distraction. Help them resist the temptation to duck out to take an important
call or check email. This also keeps your audience from being pulled into
a side meeting and missing the training. There is a time and place for
everything, so make sure to include breaks for those kinds of things like
checking messages.
4. Set audience expectations. You want
you audience to know ahead of time what to expect so they can prepare.
You've got to know in advance what the measure will be for a successful
session, so make a point to figure that out ahead of time, and communicate
to your attendees beforehand. Work with the speaker to prepare a flyer
or post the information electronically (perhaps on your company Intranet)
or send it via email.
5. Evaluate several speakers. Find
out how many times per year the speaker has public appearances. How many
times have they spoken to audiences in your particular field? Do they
have a portfolio of audio and video samples? Have they published articles
or books on the topic? Ask for references, but when you do, look to see
how many "repeat customers" they have had -- the more the better.
6. Put agreements in writing. As with
anything else, it's always a good idea to put the specifics in writing
to avoid any misunderstandings. Make sure that everyone is aware of deadlines
and what to do in case of a necessary schedule change. To protect their
interests and time, most speakers will ask for an upfront 50 percent payment
before guaranteeing a date. If for any reason the speaker must cancel,
make sure to make provisions regarding money and how you'll get a backup
speaker.
Start
Your Speaker or Trainer Search
|